<h2>Customer complaint case</h2><br/><div style="overflow-x:auto"> <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en"><head><meta content="text/html; charset=UTF-8" /><meta name="copyright" content="(C) Copyright 2026" /><meta name="DC.rights.owner" content="(C) Copyright 2026" /><meta name="generator" content="DITA-OT" /><meta name="DC.type" content="concept" /><meta name="DC.title" content="Customer complaint case" /><meta name="abstract" content="The customer complaint case type helps manage and resolve customer feedback related to store experiences. This case type enables customers to submit complaints anonymously to encourage honest feedback and help stores improve their service. This case type is included in the Retail customer complaint plugin." /><meta name="description" content="The customer complaint case type helps manage and resolve customer feedback related to store experiences. This case type enables customers to submit complaints anonymously to encourage honest feedback and help stores improve their service. This case type is included in the Retail customer complaint plugin." /><meta name="DC.coverage" content="translation-type:source" /><meta name="DC.relation" scheme="URI" content="../../../product/rahi-retail/concept/rahi-retail-retail-case-types.html" /><meta name="DC.relation" scheme="URI" content="../../../product/rahi-retail/concept/rahi-retail-operations-explore.html" /><meta name="DC.contributor" content="Marc Breault" /><meta name="DC.creator" content="ServiceNow" /><meta name="DC.date.created" content="2025-06-24T19:52:54+05:30" /><meta name="DC.date.modified" content="2025-07-31" /><meta name="DC.format" content="XHTML" /><meta name="DC.identifier" content="rahi-retail-retail-customer-complaint" /><link rel="stylesheet" type="text/css" href="../../../CSS/commonltr.css" /><title>Customer complaint case</title></head><body id="rahi-retail-retail-customer-complaint"> <div class="breadcrumb"><a class="link" href="https://servicenow.com/docs/bundle/yokohama-retail-industry/page/product/rahi-retail/concept/rahi-retail-operations-explore.html" title="Whether you're starting or expanding your implementation of the Retail application, learn more about the features available to optimize your retail organization.">Exploring Retail</a> > </div> <h1 class="title topictitle1" id="ariaid-title1">Customer complaint case</h1> <div class="body conbody"><p class="shortdesc">The customer complaint case type helps manage and resolve customer feedback related to store experiences. This case type enables customers to submit complaints anonymously to encourage honest feedback and help stores improve their service. This case type is included in the Retail customer complaint plugin.</p> <img class="image" id="rahi-retail-retail-customer-complaint__image_ohm_hb3_cgc" src="../image/z-customer-complaint1.png" alt="Customer complaint case details" /> <p class="p">The customer complaint case feature enables back-office teams to capture, classify, route, resolve, and measure retail complaints, providing transparency and ease. Customers reach out to HQ and register complaints via email or phone call. If they provide an email address, HQ agents create a customer complaint case on their behalf and potentially share case information with them.</p> <div class="example" id="rahi-retail-retail-customer-complaint__example_wzm_z3g_vfc"> <ul class="ul" id="rahi-retail-retail-customer-complaint__ul_cz4_t3g_vfc"><li class="li">Rude Employee at Store – Shoppers sometimes receive poor support from store staff, such as being ignored or treated rudely.</li><li class="li">Hygiene issue at Store - Shoppers sometimes encounter poor hygiene at stores, such as unclean floors, poorly handled aisles, staff not adhering to proper sanitation protocols.<p class="p">For information on the components installed with customer complaint case, see <a class="xref" href="https://servicenow.com/docs/bundle/yokohama-retail-industry/page/product/rahi-retail/concept/rahi-retail-components-customer-complaint.html" title="Certain roles and dependencies must be considered when using the Retail customer complaint plugin.">Components installed with Retail customer complaint</a>.</p> </li></ul> </div> </div> <div class="related-links"> <div class="familylinks"> <div class="parentlink"><strong>Parent Topic:</strong> <a class="link" href="https://servicenow.com/docs/bundle/yokohama-retail-industry/page/product/rahi-retail/concept/rahi-retail-retail-case-types.html" title="Retail case types are designed to address various business needs and streamline workflows for store-level and HQ-driven task management.">Retail case types</a></div> </div> </div></body></html></div>